SCG Decor Public Company Limited (SCGD), the leading surface materials market player in ASEAN, is advancing the development of innovative products to meet consumer needs across all lifestyles, while expanding production capacity for large-format Glazed Porcelain tiles in Vietnam to capture growth in both regional markets and global exports.
SCGD focuses on developing products that respond to increasing consumer demands across all segments and lifestyles through superior quality innovative products. This enables the company to set prices that appropriately reflect quality and create sustained competitive advantages, such as:
Health & Well-being: Products for good health and hygiene, including antibacterial sanitary tiles that inhibit virus growth, air-purifying tiles that help keep indoor air clean and fresh, and most recently, odor-absorbing walls—an innovative wall covering material from Japan (Flowel PureTECH by COTTO) that balances air humidity.
Safety: Anti-slip tiles and tiles with high strength, weight-bearing capacity, and scratch resistance, suitable for areas requiring safety, including pet safety (Paw and Play).
Smart and Design: Automatic sanitary ware that addresses convenience needs, plus the Xquisia faucet from COTTO, which won an international product design excellence award.
Green Products: Environmentally friendly products, such as eco-friendly sanitary ware using natural material coatings from eggshells and snail shells that help reduce greenhouse gas emissions and are environmentally friendly, as well as tiles that reduce CO2 emissions and minimize natural resource use throughout the production process.
To enhance competitiveness, SCGD has managed to increase Glazed Porcelain tile production capacity in Vietnam with cost advantages, aligning with demand in Vietnam while expanding exports to ASEAN markets and worldwide.
Discover SCGD’s innovations and products that meet modern consumers’ lifestyle needs through COTTO Life Showroom channels, selling tiles and sanitary ware products, featuring Lifestyle Tiles & Solutions across all 5 branches, as well as through Modern Trade retail channels and a network of over 500 dealers nationwide.
Published on: Oct 14, 2025